After the Click in PPC Marketing.
posted on 30 November 2011 | posted in
After the click in PPC marketing, businesses big and small have all come to face each other in a level playing field. Pay per click is a method of advertising a product or service on a relevant search page. The advertiser signs up with PPC providers like Google AdWords or Overture to display his or her ad when a relevant query has been generated.
He/she pays when the ad gets clicked by the visitor.
PPC ads generally appear in separate boxes on top of or to the right side of the search result page. Pay per click primarily employs two models. The first one is flat rate. In this model, there is a fixed amount that the advertiser agrees to pay for each click on the ad. The second model is bid-based model. In this case, the advertiser signs up with the publisher for a maximum amount he/she is willing to pay for a spot on the relevant page. The relevant content is again identified by the help of keywords. Every time a keyword query triggers the ad spot, an auction happens in an automated fashion with the help of online tools and the highest bidder gets the spot.
PPC provides advertising for cheap. You are in the commanding position with the budget that you specify for advertising on a daily or monthly basis. PPC Management services can improve your results by providing keyword help, developing striking ads and optimizing upper bid limits instead of getting in a bidding war.
There are other ways of internet marketing like Search engine optimization (SEO) and Social Media Networking. SEO results in improved visibility via the organic method. But search engines are not paid for natural traffic. Therefore there is no guarantee of referrals. Social Media also spreads awareness about your brand and business but the results are unproven as there is no way to track tangible returns. Thus, PPC is the way to go for a more direct and aggressive marketing campaign. PPC, when used with SEO and Social Media Networking for long term success and sustainability, can be your ladder to success.
Other Sources: investopedia.com